
Ref. CAW2111.FC6183
Steve McQueen wore it in Le Mans. The square case was revolutionary in 1969 — the first automatic chronograph and the first square waterproof case.
The Racing Chronograph Pioneer
Edouard Heuer founded the company in 1860 with a focus on precision timing, and chronograph technology became the brand's DNA. The oscillating pinion (1887) and the Mikrograph (1/100th second accuracy, 1916) cemented Heuer's position in motorsport timing. Steve McQueen's Monaco in Le Mans (1971) created one of the most iconic watch-film associations in history. Today, TAG Heuer (acquired by LVMH in 1999) balances accessible luxury with genuine racing heritage. The Carrera and Monaco lines remain collector favorites, and vintage Heuer chronographs — especially Autavia and pre-TAG pieces — have become auction darlings.
Invented the oscillating pinion for chronographs (1887). Steve McQueen wore the Monaco in Le Mans (1971). Official timing partner of Formula 1.
Vintage pre-TAG Heuer chronographs (Autavia, Carrera, Monaco) have appreciated significantly at auction. Modern TAG Heuer is best positioned as an accessible entry into Swiss chronograph heritage.
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