Hublot
The Art of Fusion
Classic Fusion (quartz)
1 reference
About Hublot
Carlo Crocco founded Hublot in 1980 with a radical idea: mount a gold case on a natural rubber strap. The watch world scoffed — rubber was for dive watches, not luxury. Under Jean-Claude Biver's leadership from 2004, Hublot leaned into provocation with the Big Bang (2005), fusing ceramic, carbon fiber, titanium, and sapphire crystal in ways no one had attempted. Hublot became the official timekeeper of FIFA and Formula 1, embedding itself in the sports and luxury intersection. The brand develops exotic materials — Magic Gold (scratch-resistant gold alloy), sapphire crystal cases, and carbon composites — pushing material science further than most competitors dare. Polarizing by design, unignorable by result.
First luxury watch on a rubber strap (1980). Big Bang launched a material-fusion revolution (2005). Magic Gold — scratch-resistant 18K gold alloy developed in-house.
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