Longines

About Longines

Longines has nearly two centuries of continuous watchmaking — founded in Saint-Imier in 1832, it's one of the oldest registered watch brands in existence. Before the quartz crisis repositioned it as an accessible brand, Longines was a genuine competitor to Omega and Rolex, winning precision awards and timing the Olympics. The brand's archives are a treasure trove: the Lindbergh Hour Angle watch (designed with Charles Lindbergh), the Legend Diver, and military chronographs. Today under Swatch Group, Longines offers remarkable value — column-wheel chronographs, silicon balance springs, and heritage-inspired designs at prices that undercut competitors by 40-60%. A thinking collector's entry point.